Build brand purpose to inspire action.
SPECTRE is a purpose-driven creative media and public relations agency focused on helping clients build brand purpose to inspire action. Through storytelling, we help brands become more conscious of the kind of impact they play on all aspects of the society by developing strategic partnerships and championing important causes to effect maximum change. We specialize in consumer brands, food and beverage, travel and hospitality, and the not-for-profit sector.
With services offered in English, French and Chinese across the cities of Toronto and Montreal, we welcome the opportunity to work with clients, their brands, and achieve the change we want to see in the world.
Founder | Public Relations
Megan is a seasoned communications and brand strategist who specializes in media relations, branding, outreach, crisis management, stakeholder engagement and event planning to champion important causes and effect change. Born and raised in Montreal, she is fluent in French, English and Chinese.
After studies in political science and law, Megan held several positions as a political advisor and press officer for elected government officials of the National Assembly of Quebec. Prior to founding SPECTRE, Megan has worked at one of Canada’s largest public relations firm for notorious brands such as Sephora, Amazon, Keurig and Ford. She also holds a Certificate in Public Relations and Communications Management from McGill University.
Strong believer of giving back and building relationships, Megan has extensive experience in governance having served on different boards of directors in the not-for-profit sector. She is currently serving as the President of the Young Leaders' Circle (YLC) of the Chinese Culture Centre (CCC), and the Young Executives' Network (YEN) of the Toronto Chinese Business Association (TCBA).
Founder | Creative Media + Marketing
Wayne is a passionate and experienced digital marketer who combines marketing, content creation, art direction, influencer marketing and community management in his line of work in consumer brands, travel and hospitality and food and beverage industries. Combining both his titles as content creator and marketer, Wayne has an eye for brand storytelling through visual and digital productions. Fluent in English and Chinese (Mandarin), Wayne divides his time between Toronto, Montreal and Vancouver.
Before launching SPECTRE, Wayne brings with him over ten years of experience in luxury retail management and the high-end fashion industry. As an established Canadian content creator himself, Wayne has previously collaborated with brands such as Google, Keurig Canada, New Balance, Macallan, Toyota, Maison Simons, INDOCHINO, BMO, etc. This experience allows him to see the full scope of influencer marketing for the client, while knowing what works best from the creators’ eyes.