THE TEAM
Wayne Tsaur
Founder & President
Wayne is a dedicated and versatile digital marketer with a proven track record in branding, content creation, community engagement, and strategic digital marketing. As a founder of SPECTRE, Wayne has worked closely with numerous BIAs, local businesses, and community organizations to establish strong digital presences, boost engagement, and build brand loyalty. His expertise combines traditional and digital marketing strategies, allowing him to craft tailored campaigns that resonate with audiences and drive tangible results.
With a keen eye for content that captures attention and fosters growth, Wayne excels in artistic direction, social media strategy, and public relations. He has played a pivotal role in increasing visibility for BIAs like Yonge North York, Downtown Yonge, and Toronto Chinatown, leveraging multi-channel marketing, influencer partnerships, and impactful event promotions. Wayne’s collaborative approach and commitment to community-centric marketing have made him a trusted partner in solidifying digital footprints and creating lasting brand connections in dynamic, urban environments.
Paulene Ordonez
Content Marketing Lead
Paulene is a skilled content marketing strategist with expertise in managing end-to-end content creation and account management for a diverse portfolio of clients. As the Content Marketing Lead at SPECTRE, she oversees the development of compelling digital media, community-focused narratives, and campaign assets that resonate with target audiences and elevate brand visibility. Her eye for design and attention to detail ensure that each project reflects the client’s unique brand identity and goals.
With a hands-on approach, Paulene manages all aspects of content production, including caption development, graphic design, and strategic storytelling. She is dedicated to crafting authentic, engaging content that fosters community connection and drives engagement. Her experience spans multiple industries, making her an invaluable partner in building cohesive, impactful campaigns that strengthen clients’ online presence and digital footprint.
Wesley Hu
Head of Digital Marketing and eCommerce
Kieran Sagar
Public Relations & Media Outreach Specialist
Alex Vo
Events Manager