Velvette Organics | Mother's Day Influencer Outreach




Velvette Organics is a Calgary-based brand committed to provide luxurious plant-based facial, body and hair oils at an approachable cost and free of harmful and filler ingredients. For the brand’s first influencer marketing campaign, SPECTRE reached out to well-respected Canadian beauty, lifestyle and social conscious micro-influencers to create an honest and authentic user- experience campaign in light of Mother’s Day. 


THE MANDATE: To position Velvette Organics essential facial, body and hair oils as a luxurious and an all natural brand amongst the Canadian micro-influencers to increase brand awareness, acquire new audience and drive traffic to the website. 


OUR APPROACH: 

  • SPECTRE reached out to a strategically curated list of well-respected Canadian micro-influencers in the cities of Montreal, Toronto and Vancouver, whose brand is also aligned with the core values of Velvette Organics. We selected digital storytellers with an authentic and strong engagement.

  • In order to garner honest reviews and increase brand authenticity, we offered full-size bottled Velvette Organics essential facial, body and hair oils to micro-influencers in exchange of features, user-generated content, honest reviews and feedback on social media platforms.

  • Introduced aesthetic yet eco-friendly packaging in the PR mailers to create user-generated content to be featured on Velvette Organics social media platforms. 


RESULTS: 

  • Earned 80,000 social media impressions across 8 Instagram accounts over a period of one(1) week.

  • Acquired new audience on Velvette Organics Instagram and Facebook accounts.

  • Successfully introduced Velvette Organics as a brand that offers luxurious plant-based facial, body and hair oils at an approachable cost, and free of harmful filler ingredients on social media platforms across Quebec, Toronto and Vancouver. 



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